The conversations before your first child.

For expecting parents: anticipation and fears. Line up expectations before they get emotionally charged — birth, roles, finances, „will we still be us?“ A highly motivated, clearly addressable audience.

Before Baby

What are you most excited about becoming a parent?

DeepDialogue

Example questions

Three questions from the deck — to try tonight.

Every card has a second layer: on the back, the app has a go-deeper question that takes it further.

Question i.

What are you most excited about becoming a parent?

Go deeper

Have you let yourself fully feel that excitement yet?

Question ii.

What scares you most about becoming a parent — honestly?

Go deeper

Is it about the baby, or about yourself?

Question iii.

Before we had this on the horizon, what did you imagine parenting would look like?

Go deeper

How does the reality forming now compare?

Question iv. – xxviii.

You get the remaining 25 questions as a card in the app each evening — one per night, answered privately.

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What it’s about

Why this deck exists

Expecting parents are a distinct, high-intent life-stage segment, and research hands over the whole agenda: birth plans, parental leave, finances after baby, in-law boundaries, division of labor, fears of parenthood, and „will we still be us?“ This deck gets couples talking *before* issues become emotionally charged. Questions open a real pre-baby topic; follow-ups turn it toward alignment or feeling; context balances excitement with honesty. (28 cards — this life stage covers a lot of ground.)

Free at launch